.2024 has been actually an unstable year for adtech funding.U.S.-focused adtech start-ups, when familiarized to snagging billions in equity capital annually, have increased nearly $360 million until now this year, putting it on course to become the industryu00e2 $ s slowest year in over a decade, every Crunchbase records. That downturn is due to market concentration, elevated regulatory stress, and financial uncertainties.ADWEEK talked to 5 VCs who continue to acquire adtech providers, despite these problems, about what they are seeking and what they avoid. Maybe unsurprisingly, these real estate investors are actually targeting options in privacy-focused modern technologies as well as industry-specific areas such as linked TV.